Notable changes to the guidelines: At a minimum, materials and communications shall not:
>Use or contain cartoon figures, symbols, role models, social media influencers, celebrities, or entertainers who would likely be expected to appeal to minors. [This requirement has been changed]
—
>Use active or retired athletes, who have an agreement or arrangement made directly or indirectly between an athlete and an operator or gaming-related supplier, in advertising and marketing except for the exclusive purpose of advocating for responsible gambling practices. [This requirement is new]
— >Entice or attract potentially high-risk players. Instead, measures shall be in place to limit marketing communications to all known high-risk players. [This requirement has been changed]
endosurgery
It’s a good first step. Next is banking gambling adverts altogether
9 Comments
Great first step. Hoping more steps follow.
So, AM can’t advertise Bet99 anymore?
Loss of income…
Finally, was tired of Cabbie, Pronger and Gretzky
Looks like Mathew’s really did take a pay cut.
This I like.
Ontario shows some rarely used common sense.
Good thing they waited until after Auston signed.
Goto the primary source:
https://www.agco.ca/blog/lottery-and-gaming/aug-2023/agco-ban-athletes-ontarios-igaming-advertising-protect-minors
Notable changes to the guidelines: At a minimum, materials and communications shall not:
>Use or contain cartoon figures, symbols, role models, social media influencers, celebrities, or entertainers who would likely be expected to appeal to minors. [This requirement has been changed]
—
>Use active or retired athletes, who have an agreement or arrangement made directly or indirectly between an athlete and an operator or gaming-related supplier, in advertising and marketing except for the exclusive purpose of advocating for responsible gambling practices. [This requirement is new]
—
>Entice or attract potentially high-risk players. Instead, measures shall be in place to limit marketing communications to all known high-risk players. [This requirement has been changed]
It’s a good first step. Next is banking gambling adverts altogether