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Boston Bruins Unveil New Primary Logo #shorts #nhl #logo #hockey



Boston Bruins Unveil New Primary Logo #shorts #nhl #logo #hockey

The Boston Bruins just
officially switched
their primary logo from this to this. The new “spoked B” design blends
elements of the original mark from 1949, with the modern
version that debuted in 2007. There are two official
versions of the new mark with the colors swapped
depending on the background. And if this design looks
familiar to you—it should! It was used for the Bruins’
centennial celebrations over the past two seasons, including their Centennial
Game last fall. Now it’s being
implemented full time. To go with that new logo, Boston will launch new
uniforms later this week so stay tuned. But before that— a St. Louis Blues rebrand
is set to launch tomorrow so be sure you’re subscribed
to the Icethetics channel for in-depth video content
like Threads and JerseyWatch, keeping you up to date
on any and all NHL branding changes
for next season. I’m Chris. Thanks for watching.

the Bruins just made it official — this is their new logo. subscribe to icethetics for in-depth coverage.

22 Comments

  1. As a Bruins fan I like the change. I was at the Centennial game and during the pre game there was a lot of focus on the eras of Bruins and each had their own logo. There was a box in the center that I was POSITIVE was going to open to reveal the new logo and the start of the next “era” of Bruins hockey. I was wrong about the timing but right on the new logo for a new era!

  2. This move is way overdue. Never ever liked the modification of the B in '95 when the club left Boston "Gahden". Better late than never.
    Great job Bruins!⚫️🟡⚪️🐻👏😎👍

  3. Proud of you for getting the NHL shoutout in the St Louis video. You deserve it man

  4. I'm a huge Rangers fan, so why am I here? First, I'm more into rivalries toward NJ and NYI, and Bobby Orr is a class act and hockey legend, so Boston is not much of an "inconvenient". And I like seeing new logos and stuff, this looks neat.

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