“Fast, Direct, Get To The Net” | Buffalo Sabres Promote Seth Appert To Assistant Coach

“Fast, Direct, Get To The Net” | Buffalo Sabres Promote Seth Appert To Assistant Coach

um hello to everybody thanks for joining us um just I want to start um just with how much privilege it’s been uh to be the head coach of Rochester Americans over the last four seasons um such a story franchise and so much history and tradition and I think we did um we did our best to uphold that standard uh that the fans and this organization respect while we didn’t win the Ultimate Prize in the C cup um I’m incredibly proud of the things that we’ve been able to accomplish over the last four seasons individually collectively uh winning playoff serieses for the first time in two decades uh going to the Eastern Conference Finals developing future NHL players and and you know time for first in North Division this year this season didn’t end how we wanted it to in the playoffs uh but it was still an incredible season uh full of a lot of good stories and good things that happen to the young men that are playing so um regardless of the Sabers uh I’m extremely excited uh to join ly staff part of BU Sabers really looking forward to the opportunity to learn from a guy coach like lendy is one of the win’s coaches in history of our game so much experience that that I can draw from and learn from um and also for me I I love this organization thrilled to be part of the Buffalo Sabers organization so many of that room has come through Rochester and I’ve had the privilege of coach I’m excited to continue that Journey I’ll open up with any questions Ste five ended Friday night the announcement came out on Monday pretty quick turnaround can you sort of detail the process in terms of when this conversation first came um Lindy and Kevin uh both started contacting me you know shortly after Lindy’s uh hiring um and then the conversation’s just C ly evolved s that um you know a number of different conversations uh along the way um just you know making sure that uh that I’m the right fit uh for what Lindy was looking for um that that our that our vision uh in terms of how the game supposed to be play is is aligned um and so it just kind of had a Natural Evolution from those first conversations uh leading up to the eventual like you speak so passionately about Rochester curious was it a home run for you instantly when you were you were asked to do this did you immediately say yes or was there some thought there’s always thought I think that um I’ve always been I think when you look at my track record I’m not a guy that jumps and and just as a career jumper um I like to build things I take a lot of pride in try to create a culture and try to build things the right way and I’m incredibly proud of what we’ve been able to do here in Rochester and the way we’ve been able to do it um with that being said this opportunity uh in particular not you know was extremely intriguing one uh because I I get the opportunity to work with Coach like ly uh and a great staff really good end and and that’s going to be a fun to be part of uh two uh because I believe in Kevin big reason I joined the organization probably the biggest reason I joined the organization four years ago uh is I believe in C his vision kind of man he is and the direction he lead this organization um and and I think that three uh getting to know uh the Pula family and Terry uh over the years uh giv me great confidence uh in in Direction the time and what a great organization this is to be part of what a great man he is to work for uh the passion that he has for bual saers and I think lastly is it’s to stay in the organization like there’s so many guy we’ve worked so hard when Kevin hired me four years ago this organization was in a tough spot and we’re not there yet there’s a lot of work to do but but we’re a lot closer than we were four years ago and and I’m proud of that and this is an opportunity with a lot of guys that I’ve coached along the way um to to tr of try to push help push us through uh other buffal we were here for Seasons you talked about wanting to build things what do you think and hope you built here that the next head coach will be here um well first of all I inherited a lot of good things uh Chris Taylor was a great coach and did a really good job and so what what I wanted to build is I wanted to build and create a culture that was family ored where where players staff members support staff members could walk in the door and they were embraced for who they were not for who they W and to create um an environment that was competitive as Happ that was extremely hardworking but that was fun and filled with joy and passion and and I believe we’ve created that and and now I I think culture is not about one person and if it’s only about one person then it’s not culture um and so I think that we’ve created this culture uh not me and I believe that it can continue and sustain forward cure cult drivers I how much of a culture driver do you think yeah uh that is uh that’s incredible uh to get to go up uh to the National Hockey League and especially the Buffalo Sabers with Amir um you know he was uh um basically a volunteer video coach in the east coast League a couple years ago when when his resume came across my desk and it said proud member of Bill’s Mafia on the resume um seriously and uh that was a big reason I called him in the first place um Amir gulati drips with positivity energy passion love and our players love him and he loves our players and so we will that’ll be missed here uh but that’s also an amazing asset to bring to Buffalo uh he and Justin um will be a great team uh in that video room how you got here I the Russ Americans but how long did it kind of take to grasp that what the organization me because not every not every coach has been here has you know made sure players understood theion of comes easy when you have a thousand fans following the Syracuse but you know kind how long does that take to grasp you know and then pass on I think that that certainly I was hired in weird times right so the co year um was was hard to grasp that as much as you had heard it and you you heard the stories and you talked to people that played here and you fans Co was a a different animal um so I would say it was sometime in that next year um um you know that that you started to see the fans come back you started to see the energy you started to see that that was a really gritty team because our lineup was decimated I think we had 54 56 players play for us that year and you saw the fans Embrace uh how ugly we had to win at times because they knew we were fighting and scrapping for our lives and they appreciated that um you know so those are important things I would say also you know one of the first things we did in and is create environment Down Below in the wait room shooting Room video room that that there’s banners down there in our video room where we meet every day there’s there’s all the CER cup banners um you we just want to remind the guys that yeah it’s a boat a lot of times the American League it’s about their individual Journey but it’s always more special if you can make the place a home on your way and it’s not just a stop over onto something else and I give those early guys a lot of credit for that because it’s one thing for me to try to preach that but you know Jack Quinn and peka Lucan and Samuelson Fitzgerald MCH you know those those early guys uh that were around in that first covid year and then into that second year um allowed me to coach how I want to coach um and allowed us to help try to build what we were trying to build I know you had a second sucess personally I know it’s always you said it’s a group but will you accomplish here um no I haven’t had any time to digest it I mean Friday was miserable right um you hate to be on the wrong side of game five um that we found a way in the last two years in that same game and and and we didn’t um and this team did a lot of great things and it’s just it was miserable to see it end and um having an ankling that that it also might be the end for me here um also made it you know a little harder so um so between that and then 32 exit meetings on Saturday and a staff dinner Saturday nights and then you know the Buffalo uh all of that having a lot of time to adjust much yeah off the ice I got you just step back what was you know stuff there well I think um I loved coaching I absolutely loved uh coaching here being an Amor and I’m so appreciative of of that my time here I’m appreciative of the way the people here and the city our fans have treated me and embraced me as one of their own um and I didn’t know for sure if that was it um but but I knew it might be um and I just you know wanted to soak it in for a second back in December you coach Buffalo to the win over columus how did that weend experience like make your hunger for the NHL level that stronger and how do you think about that you know it’s a really good question um I don’t think it played into it though um you know that my passion for coaching isn’t um dictated by the level I’m coaching at and and uh now fortunately it gets me in the National Hockey League and I’m extremely grateful for that but I would have as much love and passion for coaching uh high school in Minnesota as I do for here or um or the National Hockey League I I love coaching I love helping players uh get better I love helping players try to chase their dreams and so um to me that’s what I get most excited about and what’s extra special about getting to join liy staff in his first year and build that Round Up be a part of that well it’s uh it’s a great opportunity to come in at at like you said at the ground level um what a cool moment for Lindy uh in his coaching career to come come full circle uh from where he started now gets to come and and try to finish the job so to speak um and so to have an opportunity to be part of that is is wild and it’s exciting um and like I said also with how many of the players that I’ve coached here in Rochester but also there has been circum circumstances I think in three of my four years here in Rochester that has led me to time up in Buffalo on top of training camp um and and so I have a really strong uh familiarity with with all their roster um not just the guys that came through Rochester I had no interaction with Lindy before um and so it’s just been a process of getting to know each other as people and as coaches and philosophies uh over conversations since then you know there’s a lot of people that we have in common and and you know I’m sure you know and I know Lindy’s done his homework on me and called people that he’s close with that have worked with me or played for me or whatever that is and um because that’s that’s what you do when you’re going through a vetting process um so I followed him always because he his style his passion his competitiveness and his team style have always been things that I’ve admired and probably wanted in in a lot of our teams and so I I always try to look at other coaches whether it’s in the NHL or or in other sports um that are more my style because I think you can learn a lot from that versus me watching somebody that that isn’t GNA coach the way I coach how much can that help ly with such a familiarity with you know large group of guys you work wither but not only that just working in training camp just having well I think that yeah even the conversation you know I went up and met with him for a couple hours yesterday uh in person and even those conversations of instead of hiring an assistant that’s coming in and and has to get familiar with the the roster the talent the competitiveness the character all of those things um I have intimate knowledge of a lot of that and so uh that’s beneficial for me um but hopefully it can be beneficial I can be beneficial for Lindy in that regard as well well those guys text there yeah a lot of guys yesterday it was pretty wild day um you know I don’t know how many it was it was like I mean I kept by I’d respond to one and you’d get 10 more so it was in the 400s probably but um a lot of former players and to me that’s that is what means the most um certainly friends and family and other colleagues but tons of former players from from my days at Denver uh from my days at RPI uh from my days at the US national program um and and from Rochester um but yeah absolutely you know Quinter and Sammy and JJ and those guys uh a lot of the Savers guys reached out uh which was I was appreciative of that kyak poso reached out I thought that was uh incredibly classy um not surprising because he’s all class uh but he’s in the middle of a Stanley Cup playoff run right now and uh and I thought that was incredibly classy of them was your daughter uh the daughters thank you for asking me that and fellow girl dad uh Duffer um so um my daughters were excited um really excited for the opportunity um my youngest daughter is certainly um she had maybe he’s going to be a coach who knows she’s young but I could see that in her future just her personality um I love that they both knew how sad I would be to leave Rochester though um and so that was cool because that means that they understand me and and uh the things that I value um was there ever it’s a good question um no I think that you know I have close friends that are coaches in the NHL that that I lean on and talk to them about these types of things you know Jeff blel and Derrick Lon and John Cooper um and and blash had told me that at some point he thought that in the next couple years you know I might need to go be an assistant the NHL if I hadn’t been hired as a head coach in the NHL and and I know it’s hard to hire uh somebody from the American League to be a head coach in the NHL when they haven’t been there before as a player or a coach I I understand that um so I’m always open to listening to opportunities but I can say that I was never in a hurry to leave here because I know I’ve coached long enough to know how special uh This was um in terms of the trust that Kevin and Jason had in me and and what we had collectively built within our organization front office and behind the scenes and players we seen the videos of you over the years in the locker room telling people they got their calls to the National what was it like to be on kind of the other remember that this time yeah that was uh that was cool um you know for for you know for the players in Rochester um you know a lot of them that’s been my job to tell them that um and and I think that is a special part of your job in the American Hockey League and and so for them to get to kind of have that moment with me um you know was was really neat there’s a lot of guys and we always talk about the prospects here and you know and and kolie and Rosie and you know Levi and those guys but but there’s a chunk of core guys here that have been with us for three four years you know and and and merch and prow and yst and BYO and Murray weisbach rusek um that that have meant a lot to Rochester and mean a lot to me um and so to uh to share that with them was a neat experience did you when you when we I could go last year I mean were there opportunities for you did you throw your name in the hand anywhere or were you you saying you know Kevin is Kevin probie here I’m going to trust that he has a plan yeah there there I haven’t ever had um formal interviews with other organizations obviously they those have to get approved when I’m under contract by Kevin or Jason anyway so um and I never actively was actively trying to chase down assistant jobs in NHL Kevin and I had a conversation about that last summer after our season ended um you know what what did I want to do did did I want to go after some of these assistant jobs um you know that that potentially my resume would allow me to have a chance to get now because of our some of our success in American League and and and it was my you know I made it pretty clear to Kevin that uh if he wanted me to stay and and continue on at Rochester uh I was excited to stay here and to keep the work we were going um I still think that you know there’s there’s a lot of young prospects again this year there’s going to be a lot of young prospects again the next two years and the team’s going to continue to be incredibly young um which is a challenge in the American League but it’s a fun Challenge and a challenge I’ve embraced so I wasn’t actively uh pursuing most assistant role in the NHL like on a game night on the bench but even on a game night in general what do you think it’s what do you think it’s going to be like and what are you most excited about you know I think what I’m excited about as an assistant is is uh I’ve only been an assistant three times since I became a head coach and they were uh under 18 world championships for John roesy and then two times at The Men’s World Championships for Jeff blash and what’s interesting is I think going back and being an assistant now after the time I’ve had as a head coach I was a way better assistant when I was an assistant and never had been a head coach I had no clue what George guazi was going through I didn’t know all of the stress and the pressure and the the other things pulling at at him behind the scenes and um you know in college it’s not management it’s athletic directors presidents fundraising boosters all these different things um and and you you don’t understand that until you’ve sat in that chair and so I think I’m excited that I could be a better assistant now than I’ve ever been before because of the experience I’ve had as a head coach and understanding what Lindy is going through um and then what I’m excited about is is I’m a head coach that spends a lot of time with our players but you are pulled in a lot of different places in different ways as a head coach and and so now I just get to invest more time uh into our players into relationship building and and trying to help their careers to to the NHL what are you most proud of of your four years here in a um I’m proud of a lot um you know the guys we’ve developed winning the North Division but I think mostly how we did it to me that that is and and I am so grateful for to our players for allowing me to coach how I coach um I’m incredibly hard on them I’m very demanding of them but but I do it in my own way and um and and I you know I think that you can only coach how your players allow you to right and and so I’m grateful for the guys that we’ve had that have embraced me for the way I coach um and and allowed us to to do it how we’ve done it hey Seth uh I know that the power play is going to be one of your main responsibilities in Buffalo what’s your reaction to Personnel that you’re going to have to work with in that specific area and generally what makes a successful power play given the way that penalty kills have evolved uh and really adapted to the way that a lot of teams have tried to score on the man advantage over the last you know however many years yeah so I’m excited about the opportunity um obviously the talent that resides on the Sabers power play is immense um and they’ve had some success and they’ve had some struggle and that’s that’s part of it um but but I know already talking to Lindy and I love this because this is how I’ve operated it’s going to be collaborative you know at the end of the day am I going to probably go run the meeting yes but behind the scenes are we’re going to work together absolutely just like we did here with our staff with Mary and PEX and Vinnie running the power play um just like with P Webby and paccia running the penalty kill I love that Lindy coaches very collaborative that’s something I was very excited about that we’re not over in our little silos and you just taking care of that area um to me one of the main things how you succeed in the power play is you have net presence um net presence it it allows you to create chaos and so if there’s no net presence you’re at the mercy of trying to score these highlight re goals that look great the next morning on NHL network but aren’t consistent and don’t come all the time and so net presence to me establishes a shot mentality and attack mentality and then when you have an attack and a shot mentality you have a chance to get the penalty kill out of structure and if you just pass along the perimeter penalty kills get to stay in structure especially if they’re in a diamond and they get to be comfortable in their structure when you shoot and have an attack mentality uh you get them out of structure with Puck movements shooting or player movements and then when you get them out of structure now skill and creativity can take over but the first thing you need to do is get them out of structure and that’s how I believe you do it yeah my last question is you you mentioned that blash had told you recently hey at some point you might have to become an NHL assistant to take that top job I’m just curious your conversations with Kevin you know and what way did I guess that he frame it to really convince you I you know that you could be part of the solution in Buffalo and you could really have a hand in in helping you know these guys reach that next level well I think first it’s the conversations with Lindy because because Kevin and I have a a strong relationship that’s built over time but but Lindy also needed to want me to be there right and to me that that’s the key thing is that that Lindy and I start to have that Synergy and that connectivity that coaching staffs need to have to be successful um Kevin you know Kevin knows how much I believe in the direction of the organization um and so he talked about not only Lindy and him talked about not only me coming up but then having a a a prominent role on the staff when I come up um and I said to Lindy and to Kevin as excited as I am to be in the NHL and and more excited to be with the Buffalo Sabers the biggest reason I’m saying yes is I believe in the men in that room I I know those players I I know what’s inside of them I know the guys I’ve coached but I know a lot of the other guys pretty well too um and I have a high belief uh of what’s inside that room uh and that’s something that really excites me thanks sir congratulations welcome to the National um tell me this a little bit in the series against Syracuse we saw a lot of attention paid to Yuri Kik as your top goal scorer and it was a struggle for him it was a little reminiscent of what I think Jack Quinn went through against Laval um what is your takeaway of kik’s series and what can he learn from that going forward yeah that’s a great question and you’re right um it’s funny it’s very similar to Quinn against Laval um in that year and in in probably some of the uica series as well where Quinn was doing a lot of good things and pucks weren’t going into that Yuri Kulik did a lot of good things for us in those five games Puck didn’t go in the net for him in this series um some of that due to how great defensively Syracuse was some of that due to I think he he forcing it a little bit um I think he started the series um putting too much pressure on himself that that he needed to be better than he was last year for us because we don’t have as much around him he’s more of a go-to guy even than he was last year so now that that’s a good Learning lesson for him that that’s never a way mentally to start a series um then you struggle a little bit in games one and two and now you’re gripping it a little bit now you’re chasing it a little bit and you know what I like um is he was he was recognizing this and self-processing it along the way and making adjustments as we myself and Vinnie were having conversations with them but this is that’s part of development and it and it sucks to lose um but development is rarely just like this and everything’s great all the time um you look at Jack Quinn Jack Quinn didn’t have a great American League playoffs well not many 19 20 year olds do and and that adversity like Quinn’s adversity that Co year those 20 25 games he played that fuels your growth um that that put jack Quinn on a mission over the summer to change that um and the same is going to be with Yuri Kulik uh he knows that this playoffs wasn’t his best he knows the feeling now of being a first line Center the go-to guy with the Target on you um and some of that failure is going to fuel his growth over the course of this offseason and I have one other question for you I wanted to just go back to something you said after game five about how the process of a season has to start completely at the bottom you can’t pick up from where you finished against Hershey and those of us who cover the Sabers pretty much think they felt they were just going to pick up from the last 10 games of last season and it didn’t work out that way um what was your sense in training camp and just about the feeling in the organization was there a feeling that they had arrived and now how much motivation is there more when you know they’ve clearly had a step back season and now have to you know find that plane again yeah I mean it’s hard for me to comment on that because I am at training camp and I’m a part of training camp but that’s not my team and and and I’m not running that room and and feeling that every day um I did wonder though if we would have been better off making it by a point and then and then maybe losing to a physical heavy team and and having to learn those lessons um you know and and then the next year you have the chip on your shoulder because of that um it’s hard it’s hard to know for me because I’m not in that room all the time uh but I definitely know uh that that is going to be there from this past year from this from the failure uh of this past year uh and the drive that that group’s going to have under Lindy heading into the start of next year thanks Seth thank you thanks Seth congratulations I was just wondering what you thought of iso’s season as far as you know he had a fast start he got the NHL he had that big slump and then by the end he had rebounded just I was I was wondering just what you thought of how he you know we’ve talked how he’s evolved into more of a two-way threat but just your feelings on the growth and what he endured this season I thought isach had an excellent season um I think his slump was only a scoring slump not a play slump uh he was one of our most uh Dependable consistent uh competitive players night in night out all season long um like you said um still tied for a scoring lead in the regular season so so that’s impressive enough off at 20 years old turning 21 um not easy to do and then on top of that became one of our best defensive Wingers uh earn the right and the opportunity to be out there five on six and and usually My First Choice going out five on six and became one of our best penalty killers and and that that’s just massive growth for a guy that was considered to kind of only be an offensive player two years ago um and and that’s what you need because there’s not a lot of spots open in the NHL not only the Sabers but the NHL in general in everybody’s top six and and a lot of times you have to break in um being a middle six or a bottom six and then you have to do all those other things we’re talking about um and then you can potentially show and play your way once you do that into a top six role and I think ESO is on the great trajectory of that and now he needs to attack this summer and keep changing his body and keep adding more strength and power and explosiveness and it’s as far as uh Joseph saone goes I mean he played big big minutes again for you in the playoffs I mean I guess he’s 27 what is he kind of evolved to over you know five or six years in the AHL what hases he kind of become now in your opinion I think he’s starting to over the time with us and I can’t speak to the time before but I think in I think you know there’s always a hope in a young player that you’re a little more offensive and and maybe there’s power play in your future and things like that and I think he’s really embraced this this physical competitive stay-at-home defenseman uh that’s hard to play against that’s easy to play with uh that plays against the other teams’s top lines uh and makes the game hard on him and I think he’s seen that playing that style has grown his role has grown his minutes has grown his responsibility in the American Hockey League um and and I think he’s still he’s still at his age even though he’s getting into his middle 20s he’s still growing he’s still getting better he got better in his year and a half with us uh that excites me about where he can still go thank you Seth thank you go ahead Joe Seth congratulations um uh what similarities are there in the way you like to coach and and this and the style that you’ve coached and what you have with Lindy and uh also what’s it going to be like for you to have to to to step back and no longer be the the head coach and be an assistant again um so first the similarities with Lindy uh the first conversation you know was really easy um you know fast North direct get to the net more those are things that I preach and believe in at a high level uh those are we were speaking the same language in the first conver ation you know he asked me what are some of the things I I I harp on here right away with our young prospects and you guys have seen development Camp when I’ve run it Puck battles and angling and and because if you can’t win a puck battle and you can’t force a turnover it doesn’t matter how good how skilled you are because we never have the darn puck right and so um you know and as soon as I said Puck battles and angling enforcing turnovers again like we were we were speaking the same language right away so I think that stylistically like systems are systems and and and we we’ll get to that at some point as a staff but um stylistically um he and I are very connected on identity and the style that we want the Buffalo Sabers that he wants the Buffalo Sabres to play so that excites me in terms of stepping back and being assistant I’m excited for it um I haven’t had I have a people I lean on I I’ve had athletic directors and now Jason and Kevin um um to to pick their brains and to lean on uh but I haven’t had like a a mentor per se since I was an assistant at Denver under George guazi and so be able to be underneath a guy like Lindy who’s had this vast wealth of experience at a level that I haven’t um and how much he’s won the success that he’s had uh I’m I’m really excited about that and I’ve always been a guy that is is always my ego is about the team and about winning as a team um and so I’m excited to to have the opportunity to go back and be an assistant thanks Seth you anything else I do more um did you how just like actors I guess get tcast did you worry or did anyone you talk to say that you know you’ve been a development coach and that might be the B that people see you um you know that’s a good question uh my dad’s asked me that he’s like you know is that is that a concern of mine um that that you know between the national program and your college time and here that you’ve had success developing is that you know you’re worried that that’s a niche um I’ve never worried about it because my theory and philosophy um has never been to have this master plan or Five-Year Plan or any of those things it’s been to be great where you’re at and try to excel in the role that I’m in and and right now over the last C number of years it’s been more developments but but also winning um and so I’ve always believed that if you just try to be great where you’re at and treat people the right way where you’re at things will take care of themselves will you miss being the microphone um not not when mossbrooks is running the the press conference um no I won’t you volunte on when Lind does want to that that’s the beauty of that now is that’s all for Lindy to decide and and I just get to sit back and Coach the players which is going to be awesome with what you said about developing guys you know the parts of your career that you’re through how do you think that’s going to help you know at the NHL level take maybe some good NHL players and Ascend them to like some of the best players in the world well I think that development doesn’t stop because you get to the National Hockey League um and and players need to constantly and the players are like they’re they’re at that level for reason reason it’s not because they’re complacent uh they’re always tinkering they’re always trying to add a thing to their game over the summer um or in the season and so you know that’s something I’ve been incredibly proud of here is we’ve made we’ve had career years from from prow yaps MCH you know our older contingent of guys um that just proves to me that that getting better in development isn’t all about being a young player um everybody has the chance to get better and I’m excited to try to help our guys up in Buffalo do that if you could photogra one memory of your four years here uh that’s a hard question um you know couple that stand out would be game five in Syracuse uh game five in UDA um game three here at home in Toronto um you know those are you know off the top of my head but there’s also this game at home against Providence the second year year when our lineup was completely decimated and guys were driving in from all parts of the country from these Coast League to get here introducing themselves on the way into the locker room we had a guy warming up in the parking lot we were waiting for his covid test to come in we had a bartender as a backup goalie um and and that one and we made the playoffs by one point that year and we won that game that night um so those are memories uh that that I always cherish um but realistically for me the memories I’ll have the most are the the bus rides back with the guys after big win and and them singing country songs and and yucking it up in the back and um you know what the locker room feels like after they give you everything to each other to me that’s that’s what it’s all about uh Brian howdy uh he was the he was a bartender at Tony D’s restaurant uh and played at jenio division three uh he backed up I think twice for us that year yeah no thanks guys

The Buffalo Sabres named Rochester Americans head coach Seth Appert as the newest member of head coach Lindy Ruff’s coaching staff. As an assistant coach he will take over the power play.

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